Comments on: How to Measure Engagement http://www.patriciahader.com/2009/11/23/how-to-measure-engagement/ Performance Marketing Fri, 26 Mar 2010 20:33:48 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Patricia Hader http://www.patriciahader.com/2009/11/23/how-to-measure-engagement/comment-page-1/#comment-31 Patricia Hader Thu, 25 Mar 2010 04:36:18 +0000 http://www.patriciahader.com/?p=85#comment-31 Virginie - Thanks for the interesting link! Virginie – Thanks for the interesting link!

]]> By: virginie glaenzer http://www.patriciahader.com/2009/11/23/how-to-measure-engagement/comment-page-1/#comment-28 virginie glaenzer Thu, 04 Mar 2010 18:09:35 +0000 http://www.patriciahader.com/?p=85#comment-28 Hi Patricia, You are asking the right questions! Love it. Here is my 2 cents: - On-site engagement: is the site engaging?...the pre-requisite is that it provides ways for people to engage (leave a comment, retweet something, post to digg) and then measuring how often people are using those. - Off-site engagement: are people repurposing some/linking etc... Here is a interesting post on a similar topic: http://blog.postrank.com/2009/11/measuring-engagement-of-the-social-web-2007-2009/ Virginie eCairn Hi Patricia,

You are asking the right questions! Love it.

Here is my 2 cents:

- On-site engagement: is the site engaging?…the pre-requisite is that it provides ways for people to engage (leave a comment, retweet something, post to digg) and then measuring how often people are using those.

- Off-site engagement: are people repurposing some/linking etc…

Here is a interesting post on a similar topic: http://blog.postrank.com/2009/11/measuring-engagement-of-the-social-web-2007-2009/

Virginie

eCairn

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