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	<title>Comments on: Real-time Bidding and Optimization in Display Advertising</title>
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	<link>http://www.patriciahader.com/2010/03/24/real-time-bidding-and-optimization-in-display-advertising/</link>
	<description>Performance Marketing</description>
	<lastBuildDate>Fri, 26 Mar 2010 20:33:48 +0000</lastBuildDate>
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		<title>By: John Haake</title>
		<link>http://www.patriciahader.com/2010/03/24/real-time-bidding-and-optimization-in-display-advertising/comment-page-1/#comment-33</link>
		<dc:creator>John Haake</dc:creator>
		<pubDate>Fri, 26 Mar 2010 20:33:48 +0000</pubDate>
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		<description>Hi Patricia,

Turn was founded in 2004 to bring search efficiencies to online display. Today, Turn is commonly referred to as a Demand Side Platform (DSP), but is more accurately described as a software and services company with the industry’s only end-to-end solution for managing data-driven advertising. From media planning, buying, and optimization, to meaningful analytics, the world’s best advertising agencies and brands use Turn’s intuitive software to centrally control impression-level bidding and audience targeting across a range of the best inventory available; all in real time. And, boy does it work!

Contact us at http://www.turn.com/corp/about/contact.jsp
Follow us at http://twitter.com/TurnDSP
Join our fan page on Facebook http://www.facebook.com/TurnInc</description>
		<content:encoded><![CDATA[<p>Hi Patricia,</p>
<p>Turn was founded in 2004 to bring search efficiencies to online display. Today, Turn is commonly referred to as a Demand Side Platform (DSP), but is more accurately described as a software and services company with the industry’s only end-to-end solution for managing data-driven advertising. From media planning, buying, and optimization, to meaningful analytics, the world’s best advertising agencies and brands use Turn’s intuitive software to centrally control impression-level bidding and audience targeting across a range of the best inventory available; all in real time. And, boy does it work!</p>
<p>Contact us at <a href="http://www.turn.com/corp/about/contact.jsp" rel="nofollow">http://www.turn.com/corp/about/contact.jsp</a><br />
Follow us at <a href="http://twitter.com/TurnDSP" rel="nofollow">http://twitter.com/TurnDSP</a><br />
Join our fan page on Facebook <a href="http://www.facebook.com/TurnInc" rel="nofollow">http://www.facebook.com/TurnInc</a></p>
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