I recently completed Market Motive’s “Conversion Optimization Master Certification” program led by Bryan Eisenberg (@thegrok). As part of the program, I volunteered to perform a comprehensive conversion optimization analysis and provide testing recommendations (100+ A/B test recommendations) for The New York Public Library. Furthermore, I also had to run Continue reading
…because “continuous improvement comes from continuous testing and optimization, not one-time research” (from Greg Burningham, President of MarketingExperiments). What other reasons do you need? How else do you think you’ll improve if not through trial and error? Bottom line, you won’t know what works and what doesn’t, unless you test.
It can be quite challenging to get your management’s buy-in on measurement strategy, analytics resources, and the need for optimization. Though it’s almost 2010, we still have Avinash Kaushik evangelizing web analytics and Bryan Eisenberg advocating for the need to test and optimize (and rightfully so!), not to mention the many Continue reading
“Testing is the biggest no-brainer, and the killer of most stupid ideas… Testing is great because you can get the most important person’s opinion: The Customer’s.” –Avinash Kaushik, Occam’s Razor
Site Optimization: No More Guesses – ClickZ. Oldie (January 2009), but goodie. Obviously… I’m a big advocate for testing and optimization. I don’t get why companies, in this day and age are still basing decisions and changes on someone’s gut-feel, opinion or guess (especially when you have free options available like Continue reading
There Is No One-Size-Fits-All Conversion Rate | FutureNow’s GrokDotCom / Marketing Optimization Blog. Amen! I’ve always been saying that there are no one-size-fits all average conversion rates. Your goal should be to increase your current rates and do so by optimizing your efforts. And you need to take a look Continue reading
What’s the Best Way to Improve Conversions? eMarketer, October 29, 2009 I can’t say it any better than eMarketer — it’s through testing and analysis. According to an Econsultancy study, companies considered “A/B testing as the most valuable way to improve conversion, with more than one-half of companies saying it was highly Continue reading