Real-time Bidding and Optimization in Display Advertising

Some buzz these days on real-time bidding in display advertising.  New York Times: Instant Ads Set the Pace on the Web by Stephanie Clifford ClickZ: Real-Time Bidding: What It Is and Why It Matters by Mike Baker ClickZ: A 10-Step Guide to Evaluating Demand-Side Platforms by Mike Baker Bottom line:  With real-time bidding Continue reading