How I helped the NYPL increase newsletter sign-ups by 52.8%

I recently completed Market Motive’s “Conversion Optimization Master Certification” program led by Bryan Eisenberg (@thegrok).  As part of the program, I volunteered to perform a comprehensive conversion optimization analysis and provide testing recommendations (100+ A/B test recommendations) for The New York Public Library.   Furthermore, I also had to run Continue reading

Why You Should be Testing

…because “continuous improvement comes from continuous testing and optimization, not one-time research” (from Greg Burningham, President of MarketingExperiments).  What other reasons do you need?  How else do you think you’ll improve if not through trial and error?  Bottom line, you won’t know what works and what doesn’t, unless you test.

What’s the Best Way to Improve Conversions?

What’s the Best Way to Improve Conversions? eMarketer, October 29, 2009 I can’t say it any better than eMarketer — it’s through testing and analysis.   According to an Econsultancy study, companies considered “A/B testing as the most valuable way to improve conversion, with more than one-half of companies saying it was highly Continue reading