How to Measure Engagement

You’re tracking engagements on your website, but are your analytics giving you the insights you need? Avinash Kaushik has some interesting thoughts on measuring Engagement in his latest book, Web Analytics 2.0.  Here are the highlights: Do ‘time on site’ and ‘repeat visits’ really measure engagement? Fact is, measuring engagement with only Continue reading

How to assess the maturity of your digital marketing

It can be quite challenging to get your management’s buy-in on measurement strategy, analytics resources, and the need for optimization.  Though it’s almost 2010, we still have Avinash Kaushik evangelizing web analytics and Bryan Eisenberg advocating for the need to test and optimize (and rightfully so!), not to mention the many Continue reading